Cathie Briggette knows that most media aimed at women doesn’t really speak to that audience in an authentic way. And that’s how Herself 360 was born.

Co-founded by Lyvia Feraco, this online magazine is a community that engages, supports, and encourages with stories written for women by women.

But anyone can learn from how Cathie and her colleagues were able to build this business from the ground up. We talk about the challenges of being a startup and the inspiration behind this venture, as well as…

• How to create an “advisory board” to help guide your business
• Ways to set yourself apart in a crowded Internet landscape
• Two strategies for attracting an audience online
• Why a technical background can make you a better salesperson
• A better alternative to traditional networking
• And more

Listen now…

Mentioned in This Episode: Herself360.com

Episode Transcript:

David Elmasian: Welcome to the Hub of Success. I’m your host, David Elmasian. Today, I’m with Cathie Briggette, co-founder of Herself360. Cathie along with fellow co-founder Lyvia Feraco have created an online community. Herself360 was created to bring women together with an online digital magazine that has a modern twist, providing what women want today, what they really need and what they really want. Cathie and her team have even carved out a space for a bit of politics, still focusing on the importance of respecting everyone’s individual beliefs in the most understanding way. Along with running her Herself360, Cathie is also executive director of marketing for the Pembroke Community Media.

Cathie’s also an ambassador for the Cambridge Chamber of Commerce. Welcome to the podcast, Cathie.

Cathie Briggette: Thank you, Dave. I’m so excited about being here.

David Elmasian: Oh, good. Cathie, I read that the inspiration for Herself360 was when you did the Women’s Walk in Washington back in was it 2016?

Cathie Briggette: It was January of 2017.

David Elmasian: 2017.

Cathie Briggette: It was the Women’s March on Washington.

David Elmasian: Excuse me.

Cathie Briggette: It was one of the biggest marches they’ve had ever in the-

David Elmasian: I recall that.

Cathie Briggette: … history because it went across countries and national and international. It was amazing. I loved it.

David Elmasian: That experience through a series of things led you to creating or wanting to create Herself360.

Cathie Briggette: Right. While I was there, my daughter and I were there, it was amazing that all these women came together in one voice and had pretty much one idea of what they were trying to get done. I felt when I left there that my purpose really should be in the women’s industry, helping women in different aspects of their life.

David Elmasian: Right. Do you think that was kind of the icing on the cake, the march, or was it you were kind of leading up to that through some of the other things that you’ve done?

Cathie Briggette: I had been leading up to it. I was involved in a lot of women’s groups, but I think that that was really my turning point. For me, it was a big turning point.

David Elmasian: For those of us that weren’t there, tell us a little bit about that experience.

Cathie Briggette: My daughter and I took a bus out of Boston. We did the whole thing in 24 hours.

David Elmasian: Wow.

Cathie Briggette: We left in the middle of the night in Boston. We got into Washington D.C. around 9:30, 10:00 in the morning. They dropped us off at this big lot, probably like two miles outside of the actual capitol. There were hundreds of buses there. All of a sudden, there’s like hundreds, like thousands of women getting off buses and were all just walking like having no idea what’s going to happen because it was all different people planning it and all different agencies that were getting the women on the bus. The walking was … You saw all the signs on people’s front lawns about everything that have been going on like Black Lives Matter, Me Too. It was so political just walking into the capitol.

I’ve been to Washington before, but we’ve driven there. It was like this really … There were armed … I don’t know if I would call them the army or the navy or whoever they were, but they were on every single street like stopping people from walking down some streets. It was just amazing. Everybody was so happy to be there. It was like everybody knew each other even though nobody knew anybody.

David Elmasian: Before you went down, you probably had kind of an idea of … A thought in your mind of what it was going to be like. Was it what you expected? Was it different?

Cathie Briggette: It was a lot better than I expected.

David Elmasian: That’s good.

Cathie Briggette: I didn’t expect as many people to be there as there were because … I don’t know if you’ve ever been to the capitol, but there’s almost like four different ways to get into it. There were hundreds of people coming from all four different ways. They were coming into the capitol and all into the area where the … What’s the water?

David Elmasian: Oh, yeah, yeah. I know what you’re talking about. The great … Yeah. Between the two of us, we’ll figure it out eventually.

Cathie Briggette: Right. They just kept coming and coming and coming and the signs. It was just amazing.

David Elmasian: Wow.

Cathie Briggette: It was just amazing.

David Elmasian: On the bus, you said you left in the middle of the night.

Cathie Briggette: Right.

David Elmasian: Were people sleeping? Were people talking? Were you guys all excited and fired up by the time you got there?

Cathie Briggette: Yes. Going there, everybody was excited and talking and talking about where they were from and how they got on the bus and how they figured out that they wanted to go and why they were there and who had come and who hadn’t come. We had to stop in the middle of the night because somebody got sick and they had to let them out the bus. All of a sudden, we’re in the middle of the night. I think we were like in New Jersey or somewhere at some hotel dropping some women off-

David Elmasian: That’s funny.

Cathie Briggette: … because they weren’t feeling well, but it was really exciting. It was really exciting.

David Elmasian: It’s nice to hear that because those things can go one of two ways, right? It could either be a negative thing, a negative experience, or a positive experience. It sounds like in your case, it was really kind of a learning experience with a lot of shared thoughts and beliefs in a community event.

Cathie Briggette: Right.

David Elmasian: That’s one of the things … Not to get off topic, but in our world, we’re so isolated in so many ways. There aren’t a lot of community events anymore that people actually participate in and especially ones that are in a positive thing. I mean we never see anything on the news that’s positive nowadays, right?

Cathie Briggette: Right. I know. Yeah. Yeah.

David Elmasian: That sounds kind of neat.

Cathie Briggette: It was an experience. It was definitely a great experience.

David Elmasian: That experience said, “Okay. It’s time for me to do something with my life,” right?

Cathie Briggette: Right.

David Elmasian: Is that what really … Right. We’ve all been there, right?

Cathie Briggette: It’s like wait a minute. All right. I’m all grown up. Maybe I should pick a job I really want.

David Elmasian: What steps transpired for that to become Herself360?

Cathie Briggette: After that, I really started thinking, “This is something I want to do. This is I really want to get.” Jump ahead probably June, May or June, and I had met with a woman that her and I had been … She was working for another company. She was in sales for media. Her and I were talking about how we wanted to really do something. Maybe networking or something like that. We got involved with trying to buy another women’s organization, but it didn’t pan out. Then I had met another woman who her and I really hit it off and her and I were talking about it. Then all of us three of us got together and started really discussing. We were in the process of creating this company.

Then the company that I worked for, the tech company, was sold. I was like, “Okay. We’re jumping off. This is it. Let’s go.” We did that. As I said, there were three of us in the beginning, but one of us was … There was too much work to do and so she continues to be an investor, but she’s not involved in the management side. Just Lyvia and I.

David Elmasian: Sometimes timing is everything in life, right?

Cathie Briggette: Right.

David Elmasian: Like we were talking about.

Cathie Briggette: Correct. Yeah.

David Elmasian: Now that you’re officially an entrepreneur, what’s it like being an entrepreneur as opposed to being an employee? Because when you work for your other companies, you were an employee, right?

Cathie Briggette: Right. It is a lot scarier. There’s everything. At the other companies that I worked for, I was the marketing or I was the salesperson or the director of marketing. I had people under me, but the company was doing well. All I had to do was the marketing and the sales. As an entrepreneur, now I’m doing financial. I’m doing the webpage. I’m doing the marketing. I’m doing the sale. Not me, but both Lyvia and I are doing both of that. It’s a lot to do with just two people. But I told you, we just hired a salesperson.

David Elmasian: That’s awesome.

Cathie Briggette: We’re onboarding her now and we’re really excited about that.

David Elmasian: Hey, hey, hey. Don’t go throwing textbook stuff around, you know?

Cathie Briggette: Right. That’s from my tech days, onboarding.

David Elmasian: Right. Now that you are an entrepreneur and you’ve had a little bit of experience under your belt, what advice would you give somebody that’s kind of in a similar trajectory where maybe they’re thinking about or maybe they’ve just started a business of their own or are thinking about it? Because a lot of people that listen to our podcast, they’re in that situation. They’re either just started a business or they’re thinking about starting a business or maybe they’ve been in business for a while.

Cathie Briggette: I think the best thing that we did was create an advisory board. We have women from different industries that we’ve asked to be our advisors. We’re not paying them. It’s more of like come help us and we’ll help you.

David Elmasian: Pay it forward.

Cathie Briggette: Right. Pay it forward. We have a legal person and a financial person and a marketing person and a salesperson and another woman who has started her own company too. They’ve been really good at like pulling Lyvia and I back in because sometimes we’re like all over the place. We want to do everything. They’re like, “No, no, no, no, no, no. You need to do this before you do this. You need to do this before you do this.” That was one of the best things that we did was the advisory board.

David Elmasian: Yeah, that’s great. It kind of extends really what you are and we’ll talk a little bit more about Herself360, but even we’ll be talking about the whole community thing. You’re kind of using that same principle by bringing people in that maybe have certain areas of expertise-

Cathie Briggette: Right.

David Elmasian: … and they want to be part of something, which is that’s fantastic. Let’s talk about what if you’re in the infamous elevator, right? We’re always in the elevator. You’re in the elevator. Somebody says, “Hey, Cathie. What do you do?” You tell them and you say, “I own this business or I’m co-founder of this business.” There’s a little pause there because they don’t really get it. How do you explain to people what Herself360 is?

Cathie Briggette: Herself360, it’s a media magazine. We’ve decided we didn’t want to print it because print is really becoming not so great anymore.

David Elmasian: And expensive.

Cathie Briggette: And expensive. Right.

David Elmasian: Right.

Cathie Briggette: But we want it to be different. We didn’t want to be like the other magazines. We didn’t want to have the airbrushing and the making people feel like there’s no way that I could ever be like that. We wanted to be like down to earth. Like this is really it. This is really what’s going on. We have different sections. There’s news. There’s lifestyle. There is fashion. There is health and wellness, but it’s all things that us, the normal people down here on earth-

David Elmasian: Right. Yeah, no, I agree.

Cathie Briggette: … can use. They’re stories that are written by women for women. Some of it is like this month we had the holiday fashion board where we put together outfits for everyone. They’re not outfits from some crazy fashion designer that you can’t get. It’s Target.

David Elmasian: That cost $20,000.

Cathie Briggette: Right. It’s Target. It’s Macy’s.

David Elmasian: Come one now.

Cathie Briggette: It’s Nordstrom.

David Elmasian: It’s Target. It’s not Target, Cathie.

Cathie Briggette: Right. It’s outfits that you can find and in every size. It’s not just the skinny girls or the heavy girls. It’s everybody in between. Everyone involved. Then we have a section on make up where you can spend $100 on makeup or you can spend 25 and still kind of get the same …

David Elmasian: It’s kind of what you and I …Cathie and I had a little pre-meeting meeting and we talked about this same topic, which is looking at things from the viewpoint of who it is that you’re trying to have a discuss or have a talk with or who you’re trying to resonate with. We can throw all kinds of marketing terms. You could throw them on much better than I could.

Cathie Briggette: Right.

David Elmasian: But having that voice of what people are concerned about thinking rather than just pushing out saying, “Hey, I think people need this,” or what have you. That’s what it kind of sounds like to me.

Cathie Briggette: Right. It’s, like we said, the human speak.

David Elmasian: Yeah.

Cathie Briggette: Right.

David Elmasian: Right. It’s relatable to people and that they can make it so it’s not a big giant leap in terms of like you said. Who isn’t going to look good in a $20,000 outfit, right?

Cathie Briggette: Right, but who can afford that?

David Elmasian: Yeah, exactly.

Cathie Briggette: Right.

David Elmasian: I’m not going to put you on the spot, but I will a little bit. Is that kind of your mission statement with Herself360? Do you have a mission statement?

Cathie Briggette: We do have a mission statement and it’s a community of women who encourage, engage and support each other.

David Elmasian: That’s great. Simple, to the point, and creates a great visual as well too.

Cathie Briggette: Right.

David Elmasian: You and I joked a little bit because of us have been involved whether we like it or not in technology and technology for whatever reason is prevalent in most people’s lives nowadays. How do you think that technology has changed you personally in terms of now having this online community? Meaning we know it wouldn’t been possible 20 years ago let’s just say or even 10 years ago maybe. Who knows? It’s hard to always say those things, but how do you view technology in today’s society and world in terms of how it impacts people’s lives?

Cathie Briggette: Well, I think especially the web, I mean the web has changed. Like you said, in 10 years, it’s changed. Like in 2008, we didn’t have what we have now on the internet. It’s so much easier for people to find things through the internet. It’s so much easier to answer questions. Although now with all the is it true, is it not true,-

David Elmasian: Right. Right.

Cathie Briggette: … it makes it a little bit harder, but I think everything is at people’s fingertips through their phone and their computers and things like that. I think that part of it has changed. My biggest job with Herself360 is the technology side. I’m involved in the web and the SEO and making sure that the content is where it’s supposed to be and it’s set up the way it’s supposed to be.

David Elmasian: Which it always is.

Cathie Briggette: Right. Right. Sometimes. We talked about that today too. There’s always that one little mistake and it’s always somebody that’s …

David Elmasian: Yup.

Cathie Briggette: Right.

David Elmasian: You talked about how technology makes things available to everybody and that it’s out there. There’s so many choices. Well, as a business owner myself, I think that’s also one of the dilemmas that we all have and most businesses have, which is there’s so much information, so many choices, how do you differentiate yourself? How do you find an audience that is looking for that kind of thing?

Cathie Briggette: Right. I think my biggest thing with doing the magazine was there wasn’t really anything out there that was doing what we’re doing. I mean there’s a million magazines out there. Why am I different than the other magazines out there? I think where we’re really different is that we’re the human speak. We’re the down to earth this is what’s really happening. This is something that women in every aspect of their life from 20 to 105 can read and not feel like, “I can’t get to that point.”

It brings them into, “Oh, somebody else is having the same kind of deal that I went through or I’m going through this right now and this person’s already been through it. This really helped me in that aspect of my life.” I think that part of it is …

David Elmasian: Making it relatable and relevant.

Cathie Briggette: Right. Thank you. Those are good words.

David Elmasian: All right. Every once in a while, I get lucky. In your world, that relevancy is really key to having people seek you out-

Cathie Briggette: Correct.

David Elmasian: … if I could say that. How do you do that? How do you get people to seek you out? Again, we won’t get too technical here, but every business owner is always looking for sales and marketing, right?

Cathie Briggette: Right.

David Elmasian: How do you bring customers to the door? We won’t talk about how to monetize. That’s a whole other discussion, but how do you bring customers to the door when you have … Like you said, even though you are unique and different, there’s a lot out there. How do you get people’s attention?

Cathie Briggette: Right. My background is in marketing. It’s in SEO. It’s in descriptions and the technical side of it. It’s really important with this magazine. Using the correct keywords, key phrases, that type of thing. Then the content. Content is king is what they say. Although with us, content is queen.

David Elmasian: There we go. I like that.

Cathie Briggette: Being able to describe what it is we’re doing in a way that other people when they go looking for on the internet are using the words that we’re using to describe ourselves.

David Elmasian: Yeah, that’s kind of the secret sauce, isn’t it?

Cathie Briggette: Yes, it is.

David Elmasian: Because, again, we talked about that. How we as the business owners or principals of a business see things sometimes, many times, is completely than how a customer or a potential customer may see that.

Cathie Briggette: Right.

David Elmasian: We use technology because it’s an easy one. In my business, it’s always … I can pick a competitor’s website out in a million years because they always have pictures of like servers and cables and all that other stuff. Not to say that stuff’s not important. It is, but I mean I don’t want to put words in your mouth, but in your words, what’s important to a customer? Is it the server? I mean is that what they’re looking to get out of it?

Cathie Briggette: Right.

David Elmasian: Of course, not. Right?

Cathie Briggette: No.

David Elmasian: Well, let’s talk about technology. Like I said, for many years, I think it was 20 years you worked for that other company?

Cathie Briggette: Yes, 20 years I was in technology.

David Elmasian: Tell me about that journey. Did you start out in sales and marketing?

Cathie Briggette: I didn’t. I started out as a headhunter for them.

David Elmasian: Really?

Cathie Briggette: Yes, and then I was really a little bit of office manager. It was a small company. It started out with three people and grew to 25-30. Then I went back to school and I did application development for them in .NET and the whole Microsoft suite. I taught the whole Microsoft suite, so Outlook, Word, Excel, PowerPoint. I think it was 2005 or 2006, they decided that we never had a salesperson or anything like that. They decided that they wanted to grow the company. I had background in marketing. I had been the marketing manager for a high end pen company. I had taken marketing in school.

I raised my hand and I was like, “Okay. I’m ready to walk away from the development and the technical side, and I’m ready to work for in the marketing side.” I created the marketing department. The sales was off for a while in another area and then I was like, “No. We got to get all of us together because we really needed to work the two of them together.” I loved it.

David Elmasian: Really?

Cathie Briggette: I did. I love the whole SEO thing. I love the web development. I love the web creating. It was a good change for me.

David Elmasian: You started out doing recruiting, then kind of office manager. It sounds like either you can’t say no or you just have a thirst for learning and taking on new challenges.

Cathie Briggette: I think it was the thirst for learning and taking on new challenges. It was a good way to work with that company because I went from one part to another part to the technical part. I mean there was one time where I was actually out setting up network cables.

David Elmasian: Wow.

Cathie Briggette: I was doing that also with those servers, setting up the servers, in the network. I was actually creating the network cables. We were wiring.

David Elmasian: Not only do I sell it, but I’m going to set it up for you too.

Cathie Briggette: Really.

David Elmasian: Wow.

Cathie Briggette: Yeah. Then with the application development, I was selling it, creating it and then teaching it afterwards. My technical background is pretty extensive.

David Elmasian: Yeah. It sounds that way.

Cathie Briggette: It’s pretty extensive.

David Elmasian: Do you think that helped you in terms of marketing and sales for that company because of that?

Cathie Briggette: Absolutely, because I understood every aspect of what they were doing.

David Elmasian: But one of the things that I find is really challenging is, and I work with a lot of technical people as you know, there’s always a big … It’s either one or the other it seems like. Either you have a technical person or a people person is how we could break it down. It’s very rare to have somebody that has both of those skills.

Cathie Briggette: Right. Right.

David Elmasian: That really makes you unique.

Cathie Briggette: It’s really hard finding those people.

David Elmasian: Yeah.

Cathie Briggette: Yes. Yeah.

David Elmasian: You can kind of see things from both angles, the technical reasons behind things, but also like you said, the reason why people will do something or not do something. It sounds like that’s also what led you to with Herself360 where yes, it sounds like maybe you have more of a technical role per se, but obviously there’s other stuff involved with that too that you’re particular with.

Cathie Briggette: Right. I love the networking and meeting with people and talking to people.

David Elmasian: I’m telling you right now, I think you know this, if I was to ask one of my network engineers to go to a networking event, like a people networking event, not one talking about cables and servers and all that, he would rather jump off a bridge 40 stories up. That would just terrorize him. That’s really unique that you have that skill and that ability. That’s awesome. You worked for the other company. That company got acquired. It was time for a change. Then if my research is correct, somewhere along the way you also became a grandparent. Is that true?

Cathie Briggette: I actually have two grandchildren.

David Elmasian: Two? Okay. All right.

Cathie Briggette: I have an eight year old little boy who’s going to be nine in January and I have a two and a half granddaughter who’s going to be three in March.

David Elmasian: I’m sure she reminds you she’s going to be three pretty soon, right?

Cathie Briggette: Yes. Oh my goodness. She makes me laugh. They both make me laugh.

David Elmasian: What’s it like being a grandchildren now?

Cathie Briggette: Being a grandparent is awesome. It’s a completely different thing from being the mother. My kids are always yelling at me. Like, “Mom, don’t do that. You know what that had done with us.” I’m like, “But I only have a few moments with them and I want to give them everything they want.”

David Elmasian: Of course. Yeah, especially those loud expensive toys that their parents are going to go crazy over, right?

Cathie Briggette: Yes. I bought the three year old, my granddaughter, a dog that like walks and barks. I said to my son, “I haven’t seen that dog.” He said, “The batteries ran out. We’re not putting them back in.”

David Elmasian: I remember going through that with my parents too. The same thing when our kids were younger. Someday we’ll be in that same situation. Both my wife and I are looking forward to it. What’s next for yourself and Herself360? What’s your vision for it?

Cathie Briggette: Our vision is we really want to … It’s really a community. Massachusetts. We’re really talking to Massachusetts right now. What we’d like to do is really get it off the ground in Massachusetts and then go national, but we want it to be a community. Open up in each community across the United States and make it something for each … Because every community is different.

David Elmasian: Of course.

Cathie Briggette: We all have our differences. Then Lyvia is originally from Paris, so she would like it to go international-

David Elmasian: Of course.

Cathie Briggette: … which I’m onboard.

David Elmasian: Yeah. You could visit the Paris offices regularly.

Cathie Briggette: Right. I’m going to Paris.

David Elmasian: Yeah.

Cathie Briggette: Right.

David Elmasian: Wow.

Cathie Briggette: That’s what we’re expecting to do.

David Elmasian: Those are pretty ambitious. You and I first met at a networking event. Again, a people networking event.

Cathie Briggette: Right.

David Elmasian: Not a networking networking event. Do you attend a lot of those types of events? Is that one of the ways you’ve been to grow the business?

Cathie Briggette: Yes. I’m also the ambassador for the Cambridge Chamber of Commerce. I get to go to all their networking events. I actually am involved. They call it speed networking and I have my own table and I get to meet everybody in the whole room. There’s another thing. I search on the internet all the time for women’s networking events because those are really the people.

David Elmasian: Of course.

Cathie Briggette: Although we do have a men’s section, it’s called Let’s Hear from the Boys.

David Elmasian: All right. Okay. She’s throwing us a ball in guys.

Cathie Briggette: Yes, because there’s always that other side that we want to hear the perspective from. But yes, usually two to three days a week I’m at a networking event.

David Elmasian: Wow. What are the keys? I know a lot of people that, again, going back to our audience, we’ve all heard the term, “Oh, you got to go to networking events. You got to meet people.” What do you find are the keys to networking events to make them effective and worthwhile from what you observed?

Cathie Briggette: I like that networking events where you can actually sit down and talk to each other. Like the ones where you just go in a room and everyone mingles, those are no good.

David Elmasian: Sure. Yeah, those are tough. Yeah.

Cathie Briggette: Those are tough. They’re really hard.

David Elmasian: It brings you back to high school, right?

Cathie Briggette: Yeah. Right. You feel like you’re at the high school without a date. What I look for is where you’re sitting down, you’re actually talking to people or at least you have a minute or two to discuss. Then usually when I tell people what I do, they are always like, “Oh, tell me more about that.”

David Elmasian: See, in my business, I never get that.

Cathie Briggette: No.

David Elmasian: People are like, “IT.”

Cathie Briggette: I know. Really. When I was networking in IT, I would always be like, “Oh, you don’t want to hear about my business. Tell me about yours.”

David Elmasian: See? She’s coaching me already.

Cathie Briggette: Right.

David Elmasian: Right. Yeah. Like you said, I agree. Those bigger events where it’s those mingle things, I think those are stressful. I mean unless you kind of know a bunch of people there, it’s just … I think that’s one of the reasons why people avoid networking events for that specific reason. You always have people shoving cards in your face, “Take this.”

Cathie Briggette: They don’t want that card.

David Elmasian: Right. That’s a great way for people to make connections. Like you mentioned, did some of your board of advisors … People come out of some of those types of events or was that people you just knew?

Cathie Briggette: Now I’m trying to think where I met them all. One did come out of networking, but the rest of them, they were either referred to us or found out about us and asked-

David Elmasian: And want to engage.

Cathie Briggette: … and wanted to engage.

David Elmasian: That’s great. All right. Well, we’re going to wrap things with a segment we call, Cathie, it’s called check your tech. For some of our guests, this is a difficult segment, but this one should be a piece of cake for you because we’re not going to ask about data base and all that kind of fun stuff. At least I don’t think so. It’s simple questions, yes or no, pick one. No wrong answers. Trust me. There’s no surprise questions. Check your tech. Are you a Mac or a PC person?

Cathie Briggette: I’m PC.

David Elmasian: All right. Okay. iPhone or Android?

Cathie Briggette: iPhone.

David Elmasian: Wow. See? Facegram. I’m sounding like Bill Belichick now. Sorry. Facebook, Instagram, Twitter or LinkedIn?

Cathie Briggette: All four.

David Elmasian: Oh.

Cathie Briggette: Yeah.

David Elmasian: All right.

Cathie Briggette: Mm-hmm (affirmative).

David Elmasian: Now this one’s a little techie. Maybe you or don’t, Alexa or Google Home?

Cathie Briggette: Alexa.

David Elmasian: Okay. All right. You like spending money on Amazon. I get it.

Cathie Briggette: Mm-hmm (affirmative). Amazon Prime member.

David Elmasian: Netflix or Hulu?

Cathie Briggette: Netflix.

David Elmasian: Okay. Roku, Apple TV or Chromecast streaming device?

Cathie Briggette: Apple TV.

David Elmasian: Okay, so you’re in the Apple camp for a lot of the stuff.

Cathie Briggette: Yup.

David Elmasian: Gmail or Outlook?

Cathie Briggette: Outlook.

David Elmasian: Really?

Cathie Briggette: Yes, absolutely.

David Elmasian: Okay.

Cathie Briggette: I taught it.

David Elmasian: I know, but the corporate side of that was picking Outlook, but the tech side usually goes Gmail. See? No conflict there, huh?

Cathie Briggette: Yeah.

David Elmasian: All right. Now this one’s the most difficult one, favorite ’80s band?

Cathie Briggette: Oh, geez.

David Elmasian: If you can remember back from when you were three years old.

Cathie Briggette: Foreigner.

David Elmasian: All right.

Cathie Briggette: Can I go with Foreigner?

David Elmasian: Sure.

Cathie Briggette: Are they ’80s?

David Elmasian: Yeah, or you can pick another one. I just picked ’80s out of that.

Cathie Briggette: Yeah, no. No. Definitely Foreigner.

David Elmasian: All right. Okay. Was there a song in there?

Cathie Briggette: I actually had one for my wedding, which I got married in the … Well, I shouldn’t say that. Oh my god. That was so long ago.

David Elmasian: Trust me. I was married 1987.

Cathie Briggette: Oh good.

David Elmasian: See?

Cathie Briggette: Okay.

David Elmasian: See? Don’t feel bad.

Cathie Briggette: Oh, good. Good. Okay.

David Elmasian: For those of you that can’t see us, which is everyone, a big smile across Cathie’s face when I revealed that. You know?

Cathie Briggette: I bought my first house in ’87.

David Elmasian: There you go.

Cathie Briggette: I’ve Been Waiting by Foreigner-

David Elmasian: That’s a good one.

Cathie Briggette: … was our wedding.

David Elmasian: There we go. Nice. Well, Cathie, that was a great story. I know we could talk for a very much longer period of time, but we’re out of time for today. For those people that are listening and would want to either participate in what you’re doing or maybe become an author or even just want to connect with you, what’s the best way for them to reach out and get in touch with you?

Cathie Briggette: Well, the website is www.herself360.com and there’s a contact page on there. Just click on it. It’s down the bottom and just send me a message and I’ll reply back to you. We’re always looking for stories, so it’s open to pretty much everyone.

David Elmasian: Oh, great. Well, thanks again, Cathie.

Cathie Briggette: All right. Thank you very much. I’m so happy I was here.

David Elmasian: Oh, good. Well, you’ve been listening to the Hub of Success. I’m your host Dave Elmasian.